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Brand strategy for founders who believe in what they've built.
Brand strategy for founders who believe in what they've built.
"Your customers don't get it – yet."
Most founders have a problem they understand deeply — and that's exactly what's getting in the way. The closer you are to what you've built, the harder it is to see how it lands from the outside. I call it the curse of knowledge.
I'm Olly Whitman — an expert outsider and brand strategist who works with founders to bridge the gap between their vision and what their audience actually experiences.
Using behavioural psychology, strategic thinking, and 20 years of creative industry experience, I shift perception first — so that the right emotional response follows, and the right behaviour comes next.
If that sounds like what's missing, ask me something or send me an email.
Understanding your audience, the pain they want to resolve, and how your brand can genuinely solve it. Where we'll reach them, what we want them to feel, and what we want them to do next. This is where most founders need to stop talking about features.
More than a logo. A system — fonts, colours, language, and patterns — that creates clear, consistent recognition. Built to earn familiarity in the short term, and trust over time. Identity is the strategy made visible.
Where brand reaches beyond marketing into product design, systems, and the moments of truth that define how your organisation actually shows up. How your people act. How it feels to be a customer. This is where strategy sticks.
A selection of work, experiments, and things that turned out better than expected. More coming soon — get in touch to see the full portfolio.
Services
Brand Strategy
Creative Direction
Creative Consulting
Workshops
1:1 Sessions
Speaking
Clients
McCann
Lloyds Bank
Vodafone
Sky
ODEON
Deloitte
Aramco
Speaking
Contact
