It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Where do you want to be? What kind of brand? What kind of feeling? What kind of customer do you want to attract?

Knowing who you are serving is crucial to an effective brand. It’s not so much what you say you are, but what the customer feels that you are. Use this tool to define who your ideal customer is and how you can communicate with them and their needs.

Sometimes, ok, most of the time, it’s not what you say, but how you say it. Tone of Voice is the often-forgotten element of brand.

No one notices, let alone remembers, bland. Let’s make sure you build a brand, not a bland experience with a few cheat codes to understand how you might feel in the creative process of branding.